Marketing Manager, Home Healthcare

About the role

Vital Air Korea, the global home healthcare brand of Air Liquide, provides nationwide home therapy services such as sleep apnea, long-term oxygen and home mechanical ventilation. The Marketing Manager, Home Healthcare, develops and executes marketing strategies to grow patient acquisition, value-based and patient-centric services and market share for home therapies in respiratory and other diseases in South Korea. The role targets patients with chronic respiratory conditions (COPD, NMD, sleep apnea) and their caregivers, and builds relationships with healthcare professionals and key stakeholders.

Key responsibilities

• Build and maintain relationships with pulmonologists, respiratory therapists, ENT doctors, neurologists and other healthcare professionals, and organize and take part in medical conferences, seminars and workshops
• Develop and distribute educational materials for healthcare professionals
• Run digital marketing campaigns (SEO/SEM, social media, email marketing, online advertising) and create content for websites, social media and marketing materials
• Manage and optimise the online presence, including the website and online patient portals
• Develop patient education programmes, patient advocacy programmes and online communities, and organise patient outreach events and health fairs
• Keep brand messaging consistent across channels, manage PR and media relations, and monitor online reputation
• Track KPIs, run regular reports and presentations, and use CRM software to manage leads and patient interactions
• Ensure compliance with South Korean healthcare regulations and ethical guidelines

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• 7+ years of marketing experience, preferably in respiratory care or other home healthcare
• Strong understanding of the South Korean healthcare market and regulatory environment
• Proven track record of successful marketing campaigns
• Fluency in Korean and English (written and spoken)
• Preferred: people management experience

Required skills

• Digital marketing: SEO, SEM, social media and content marketing
• Google Workspace
• AI tools (Gemini) preferred