Content Marketing Specialist

About the role

Rakuten Viki, a global entertainment streaming platform specializing in Asian content, is hiring a Content Marketing Specialist based in Seoul. Working within the Marketing team, you will drive social media and content marketing initiatives across Southeast Asia and support talent relations to secure and execute exclusive talent partnerships. You will collaborate with regional marketing stakeholders, talent, agencies, production teams and external partners.

Key responsibilities

• Develop and execute full-funnel marketing strategies for Southeast Asia markets to grow audience, engagement and brand awareness.
• Plan and manage social media content calendars and monitor trends, fan conversations and industry developments.
• Analyze social media and content performance metrics to optimize campaigns.
• Collaborate with UA, CRM, brand and integrated marketing teams to localize campaigns.
• Run promotional campaigns for content releases, talent campaigns and marketing initiatives.
• Build relationships with talent agencies, management companies and production partners, and secure talent for interviews, live interviews, fan calls and exclusive content.
• Plan and run talent activations such as interviews, livestreams, fan meetings and special events.
• Lead end-to-end content production, from concept and scriptwriting to filming logistics and on-site production, working with the Creative team.
• Measure the performance of talent content and campaigns.

Required profile

• Bachelor's degree in Marketing, Media or a related field preferred.
• 5+ years of experience in content marketing and/or the entertainment industry.
• Strong Korean and English; good understanding of international audiences.
• Detail-oriented, quick learner, able to work in teams.
• Preferred: experience in marketing, media, talent agencies or entertainment; regional campaign experience; additional language such as Chinese, Portuguese or others.

Required skills

• Strong understanding of social media platforms, trends, content formats and platform-specific strategies.
• Strong analytical aptitude and ability to interpret data.
• Preferred: experience with subscription-based media companies and user engagement and retention strategies.