Senior Endoluminal Marketing Manager

About the role

Intuitive, a pioneer and market leader in robotic-assisted surgery, is hiring a Senior Endoluminal Marketing Manager in Seoul. The role drives adoption of the Ion Endoluminal system by developing and executing marketing strategies for Ion robotic-assisted bronchoscopy solutions across Korea, leading the thoracic oncology and lung care strategy from planning with key stakeholders to measuring their impact.

Key responsibilities

• Develop and execute the annual Ion marketing plan and Total Lung Care strategy, turning business objectives into initiatives that drive adoption
• Understand target customer personas and build clinical, economic and operational value propositions for each stakeholder group
• Generate market insights from customer, competitive and business data, and enhance Ion QTI models with clinical and financial outcome data
• Set success metrics and regularly evaluate program effectiveness
• Lead collaboration across Ion Clinical Marketing, Product Marketing, Field Marketing, Patient Marketing, Commercial teams, Business Operations and Korea Leadership, and partner with APAC and global teams
• Design and run high-impact marketing programs, campaigns and educational initiatives, and manage marketing collateral in line with legal, regulatory and clinical affairs requirements
• Manage agency and vendor relationships
• Build relationships with Key Opinion Leaders and healthcare providers, and partner with Korea Marketing and Commercial Leadership on physician engagement programs
• Gather customer insights and feedback to refine strategy and messaging

Required profile

• Minimum Bachelor's degree
• At least 8 years of combined experience, primarily in marketing, with exposure to sales, commercial or key account management; healthcare industry background preferred
• Experience in medical/surgical devices and robotics, broncho suites or operating rooms heavily preferred
• Clinical acumen in lung health specialties preferred
• Ability to work in a matrixed organization and manage internal and external stakeholders
• Prior experience managing agencies on marketing programs preferred
• Fluent Korean and English, with strong verbal and written communication and presentation skills
• Regional travel including national trips, up to 40% travel

Required skills

• Marketing automation
• CRM (Salesforce.com)
• Google Analytics
• Tableau