Consumer Marketing Lead – Seoul

About the role

The Consumer Marketing Lead will shape and execute Philips’ local marketing strategy for key consumer health categories in Korea, translating consumer insights into compelling campaigns and growth plans.

Key responsibilities

• Develop and implement a 24‑month rolling marketing plan aligned with business and sales priorities across multiple product categories.
• Lead product launches, demand‑generation campaigns, media planning, trade marketing and e‑commerce initiatives to drive market share and profitability.
• Collaborate with cross‑functional teams (sales, R&D, finance, global marketing) to ensure strategic alignment and consistent brand experience.
• Manage relationships with agencies, retail partners and Joint Business Plan partners, setting KPIs and reviewing performance.

Required profile

• 10+ years of senior‑level marketing experience, preferably in FMCG or consumer health.
• Proven leadership ability to build and develop high‑performing marketing teams.
• Strong commercial acumen, business judgment and fluency in Korean and English.

Required skills

• Experience with e‑commerce and digital marketing insights.
• Expertise in media planning, pricing and promotion strategy.