Strategic Marketing Manager

About the role

Roche Diagnostics Korea is seeking a Strategic Marketing Manager to develop and execute integrated local marketing strategies, align with global initiatives, and drive data‑driven diagnostic solutions.

Key responsibilities

• Create and implement the integrated local marketing strategy and annual plans, ensuring alignment with global objectives.
• Partner with global insight business partners to translate market intelligence into actionable local tactics.
• Drive engagement with Customer Area marketing to streamline launch planning and coordinated customer‑facing activities.
• Develop Lab 2.0 solutions that shift the laboratory’s value proposition toward high‑value insights and manage KOL relationships.
• Serve as the counterpart for the global strategic marketing chapter, facilitating knowledge exchange and alignment.

Required profile

• Minimum 10 years of experience in the healthcare industry, preferably with IVD exposure.
• Strong strategic marketing expertise and customer‑centric mindset.
• Excellent communication, negotiation, and cross‑functional coordination skills.
• Proven ability in new business development and market expansion.
• Fluent in Korean and English is preferred.

Required skills

• Data analytics proficiency.
• Korean and English language proficiency.