Marketing Manager, Obesity & Related Conditions

About the role

Amgen is looking for an experienced marketing leader to head its Korea obesity portfolio, which is strategically important for the future of the company's pipeline. The role builds a deep understanding of the Korean obesity treatment landscape, patient journey, HCP ecosystem, access environment (including the private-pay model) and competition, then turns Global and JAPAC direction into clear local strategy and plans. The Marketing Manager leads the obesity brand team and the cross-functional launch readiness team and works closely with Medical, Value & Access, Regulatory, Finance, Corporate Affairs and other stakeholders.

Key responsibilities

• Lead the Korea obesity brand team to deliver strong pre-launch and launch outcomes.
• Develop Korea-specific launch strategies aligned with Global and JAPAC direction, covering the local disease landscape, patient journey, clinical practice, access, policy and competition.
• Develop annual Affiliate Brand Plans, including KPIs, roadmaps and marketing funding allocation, and contribute assumptions to long-range planning.
• Manage annual budgeting, quarterly reforecasting and approved marketing OPEX budgets, ensuring compliance with financial controls.
• Generate and apply customer, patient and market insights from primary research, field feedback and data analysis.
• Define the local Go-to-Market model, including channels, field enablement, digital and omnichannel opportunities and patient support or disease education approaches.
• Share Korea market insights in JAPAC and Global Brand Working Groups, and support market access strategies such as the private-pay model and market-shaping approaches.
• Plan and run disease awareness and external stakeholder engagement initiatives in line with laws, regulations and Amgen policies.
• Build and lead the marketing team, coach and develop talent, and manage performance and career development.
• Work with sales to turn strategy into field priorities, messages and launch execution requirements.
• Ensure all marketing activities and materials comply with Amgen SOPs, healthcare compliance requirements and local laws.

Required profile

• 8+ years of pharmaceutical marketing experience in South Korea, owning brand strategy, tactical planning and cross-functional execution.
• 2+ years leading and developing a marketing team, or equivalent people-leadership scope.
• Bachelor's degree in pharmacy, life sciences, business, marketing or a related field; MBA or advanced degree is a plus.
• Preferred: experience in obesity, metabolic disease or high-volume areas, consumer healthcare, consumer/CRM/digital/DTC marketing, market shaping, patient activation or private-pay models, and coaching marketers.

Required skills

• Portfolio and brand planning, launch planning, segmentation, positioning, KPI design and performance optimization.
• Marketing budget management, reforecasting and evidence-based investment decisions.
• Strong knowledge of the Korean healthcare environment, reimbursement and regulatory requirements.

Amgen offers a competitive base salary plus a comprehensive Total Rewards package aligned with local industry standards, and supports professional and personal growth.