Marketing Specialist (Agency) - Brand Marketing

About the role

Samsonite Korea is hiring a Marketing Specialist (agency) to plan and run brand marketing for the Korean market. The role works closely with the APAC regional marketing team to align with global brand direction and to drive sales conversion among the 30s to 40s target segment.

Key responsibilities

• Plan and prioritize marketing investments with strategic budget allocation to maximize impact.
• Collaborate with the APAC regional marketing team to ensure alignment with global brand direction and identity.
• Develop brand-specific marketing strategies and an effective media mix to enhance brand equity in Korea.
• Strengthen brand communication through digital, social and other media to increase consumer engagement across touchpoints.
• Drive sales conversion among the 30s to 40s target segment through marketing initiatives that build preference and consideration.
• Lead the creation of marketing communication assets, especially social media and influencer content.
• Draft press releases and media materials, monitor market trends and competitor activity with PR agencies, and manage agency relationships and contract renewals.
• Manage marketing spend so that campaigns are cost-effective within the assigned budget, and report regularly to the APAC regional team.

Required profile

• Bachelor's degree or higher.
• At least 4 to 7 years of solid brand marketing experience in retail or agency roles for an advertising and PR position.
• Fluent English communication.
• Strong relationship-building skills with internal and external partners.
• Experience in fashion brands is highly desirable.

The position is full-time and hybrid. Applications are made through the Samsonite career site, followed by two interviews.