Consumer Marketing Lead, Korea

About the role

OpenAI is seeking an experienced Korea Consumer Marketing Lead to set strategy and lead execution for one of its most important consumer markets. This senior, full‑stack marketer will own integrated consumer marketing across brand, product, digital, social, creators, partnerships, and cultural moments.

Key responsibilities

• Set and execute Korea's consumer marketing strategy based on priority audiences, local insight, and measurable business outcomes.
• Lead full‑funnel programs to grow weekly active users, product adoption, retention, brand preference, and advocacy.
• Translate new product capabilities into locally resonant stories, launches, creator programs, partnerships, and cultural moments.
• Lead local agencies, creators, platforms, and production partners to deliver high‑quality work across paid, owned, and earned channels.
• Partner with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM to deliver coordinated programs.

Required profile

• 10+ years of marketing experience with a strong record of building consumer brands and driving product growth in Korea.
• Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
• Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
• Strong strategic judgment paired with a hands‑on operating style in a fast‑paced environment.
• Excellent communicator and collaborator, able to influence senior cross‑functional leaders.

Required skills

• Strategic consumer marketing planning
• Integrated brand, product, digital, and social campaign execution
• Collaboration with cross‑functional teams and external partners