Strategic Marketing Lead – Applied OLED Business Unit
amat · Pyeongtaek-Mokok
Job description
About the role
Join Applied Materials as a Strategic Marketing Lead for the Applied OLED Business Unit. You will own a portfolio of OLED development programs, guiding them from development through high‑volume manufacturing while aligning with customer roadmaps and business growth targets.
Key responsibilities
- Manage a defined group of OLED programs, establishing clear structure, ownership, review rhythms, risk visibility and follow‑up until closure.
- Develop and maintain program positioning, market fit, and execution plans that align with internal R&D capabilities and long‑term growth targets.
- Prepare and present content for monthly program reviews, strategic reviews and gate packages, consolidating complex material into concise storylines.
- Assess OLED market trends, competition and installed base, translating findings into strategic direction and quantified business opportunities.
- Apply AI tools to automate recurring analytical and reporting tasks, ensuring quality and documenting repeatable workflows.
Required profile
- Master’s or PhD in Engineering, Business or related field (preferred) with 5‑8 years of experience in program management, product marketing or strategic planning in display, semiconductor or high‑tech capital equipment.
- Proven ability to drive complex, multi‑stakeholder programs to completion and to engage senior management across functions and regions.
- Strong analytical and strategic thinking, with the capability to construct and defend quantified business arguments.
- Excellent presentation and communication skills in English, both written and verbal.
Required skills
- Strong analytical and strategic thinking.
- Excellent presentation and communication skills in English.
What we offer
- Supportive work culture that encourages learning, development and career growth.
- Health and wellbeing programs that support employees at work, at home, and wherever they may be.
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amat
Pyeongtaek-Mokok