Senior Product Marketing Manager and Evangelist - Korea

About the role

Snowflake is looking for a Senior Product Marketing Manager and Evangelist to help shape how the Korea market understands, adopts and accelerates the future of the AI Data Cloud. The role sits at the intersection of product marketing, technical evangelism, go-to-market strategy and industry influence, bringing together customers, partners, sellers and marketers. It is described as not a typical product marketing role.

Key responsibilities

• Lead Snowflake's Product Marketing and Evangelism efforts across the Korea market.
• Build and execute go-to-market strategies and programs that strengthen market position and accelerate growth.
• Evangelize the AI Data Cloud through speaking engagements, social media, video and community engagement with customers, partners, media, analysts and the wider industry.
• Develop messaging, content and sales enablement assets for Snowflake teams and partner teams.
• Partner with demand generation, content marketing, sales, product management and global stakeholders on regional go-to-market plans.
• Own and lead end-to-end product launches, including briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events.
• Build market and competitive intelligence and act as a thought leader on industry trends.
• Champion diversity and belonging within the company.

Required profile

• 12-15+ years of experience in technology, product and market-facing roles, with exposure to data management and AI/ML.
• Track record of complex data solutions and architectural or technical leadership.
• Experience partnering with field GTM teams (marketing, sales, solution engineering) to create content and messaging for technical practitioners and C-level executives.
• BS/BA or equivalent practical experience.
• Deep insight into the technological landscape and market dynamics across Korea.
• English proficiency; professional fluency in Bahasa, Mandarin, Cantonese or Thai is strongly advantageous.

Required skills

• Strong cross-functional leadership, influencing without authority and working with senior stakeholders.
• Excellent communication, presentation and writing skills.
• Analytical mindset and understanding of the technical foundations and business value of modern data technologies, on-premises and cloud.
• Experience with database products.