Consumer Strategy & Insights Lead - Vision Care

About the role

Johnson & Johnson Vision Care is looking for a Consumer Strategy & Insights Lead in Seoul. The role defines and drives the overall consumer growth strategy for Vision Care Korea, focusing on new wearer acquisition, increased consumption, stronger consumer engagement and better wearer retention. It leads consumer and consumption insights, CRM and MyACUVUE strategy, and cross-channel consumer activation, reporting to the General Manager of Vision Care Korea.

Key responsibilities

• Define and lead an integrated consumer growth strategy covering acquisition, conversion, engagement, consumption and retention, set KPIs and performance frameworks
• Analyse consumer behaviour, purchasing patterns and usage frequency, and turn insights into recommendations and dashboards tracking consumer KPIs
• Own the CRM strategy and the MyACUVUE engagement platform, including lifecycle-based engagement programs and use of first-party data
• Plan consumer activation across IO, DS, KA and other channels, working with Sales and Marketing teams
• Lead and develop the Consumer Strategy & Insights team, partner with local and regional stakeholders, and serve on the Korea Leadership Team
• Manage consumer engagement investments and external agencies, and ensure compliance with J&J policies and regulations

Required profile

• Bachelor's degree or above, with substantial experience in consumer strategy, CRM, consumer insights, digital marketing or related functions
• Proven experience turning consumer insights into measurable business results
• Experience in team leadership, strategic planning and budget management
• Strong communication and presentation skills in Korean and English
• Experience in consumer healthcare, medical devices, FMCG or similar industries is preferred