Marketing Executive & Community Ambassador - Seoul

About the role

Yindii, a startup fighting food waste across Asia, is hiring a Marketing Executive for South Korea in Seoul. Reporting directly to the Regional CMO, you will be the official face and voice of Yindii in Korea, mixing B2C consumer acquisition, B2B partner marketing, local PR and on-camera storytelling. You will lead content creation, run co-marketing campaigns with merchants, work with local media and help build the local team.

Key responsibilities

• Act as brand ambassador in the press, at events, on podcasts and on social media, and create short-form video content for Instagram Reels, YouTube Shorts and TikTok, plus content for Naver Blog and KakaoTalk channels.
• Visit partner stores in Seoul to film merchant features, unboxings, customer stories and street interviews, and write and present content in Korean and English.
• Find and manage Korean creators and influencers, run influencer campaigns end-to-end, and organize pop-ups and community activations.
• Build co-marketing campaigns with partners such as hotels, bakeries, cafés, convenience and specialty grocers, and manage in-store promotions and POS materials.
• Support press releases and pitch stories to Korean media, and work with the CMO on local strategy, priorities and budget.
• Track customer acquisition cost, app downloads and conversion rates and adjust tactics accordingly.

Required profile

• 4+ years of hands-on, 360-degree marketing across B2C, B2B, PR, content or partnerships, ideally at a startup, tech marketplace, lifestyle or F&B brand in Korea.
• Native Korean with excellent writing, speaking and presentation skills, and fluent business English.
• Confident, energetic and natural on camera, with a proven record of running campaigns end-to-end.
• Able to link creative work to user acquisition, partner growth and brand equity.
• Passion for sustainability, cutting food waste and the circular economy.

What we offer

• Base salary based on experience.
• Full-time role with hybrid working.
• Free monthly Yindii app credits for premium surplus food from local partners.
• High visibility and a fast track to leadership as the Korea team grows.