Digital Marketing Execution Lead

About the role

The Digital Marketing Execution Lead ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio. The role executes light-touch digital engagement through approved channels and platforms, keeping content relevant, compliant and up to date, while collaborating with Execution Excellence (EE) and cross-functional teams.

Key responsibilities

• Conduct light-touch digital engagement to keep selected products visible and aware, using approved channels and platforms
• Manage and update digital materials so they stay accurate, relevant and compliant, uploading and optimizing content across approved systems
• Ensure all digital content meets regulatory, safety and SOP requirements, and track and coordinate MLR reviews for updates
• Work with EE on omnichannel (OC) utilization, analytics and platform use, and take part in planning digital priorities and capacity
• Coordinate with the Commercial Portfolio team, TAs, EE and international/region teams, and with Legal, Regulatory, Quality, Finance and Operations
• Foster a high-performance culture, coach and develop people, and build succession and capability across the country organization

Required profile

• 2+ years of direct team leadership, including hiring, coaching, performance management and succession planning; direct or indirect P&L management is an advantage
• Experience in digital marketing, digital content operations or omnichannel execution
• Experience in regulated industries such as pharmaceuticals or healthcare
• Hands-on experience managing digital content, platforms and simple activation workflows

Required skills

• Familiarity with content management systems and approved digital channels
• Knowledge of omnichannel execution principles and basic analytics interpretation
• Ability to coordinate digital materials across multiple systems and ensure MLR and SOP compliance
• Matrix leadership, stakeholder coordination and talent development