Manager, Consumer Moments / Membership

About the role

This senior manager position reports to the Director of Digital Owned Commerce & Experience Korea and is part of Nike's Digital Owned Commerce & Experience team in Seoul. The role focuses on creating integrated consumer moments and membership programs that deepen relationships and drive business growth.

Key responsibilities

• Lead cross‑sport consumer moments that connect sport, product launches, and cultural events with tailored membership journeys.
• Deliver seamless digital experiences across content, product presentation, promotions, and member benefits.
• Monitor revenue, traffic, engagement, conversion and retention KPIs, turning insights into actionable improvements.
• Evaluate event and program performance to refine future plans and strengthen business outcomes.
• Track competitor activity and marketplace trends to identify opportunities for Nike's membership strategy.

Required profile

• At least 7 years of experience in digital commerce, membership, or marketing.
• Proven ability to use consumer insights and performance data to define clear actions.
• Strong project leadership, communication and ability to navigate ambiguity in a fast‑paced, matrixed environment.
• Fluent in Korean and English, with a bachelor’s degree or equivalent experience.

Required skills

• Deep understanding of digital commerce and membership KPIs.
• Strong project management and cross‑functional collaboration capabilities.