Sr. Brand Manager – Astigmatism

About the role

Johnson & Johnson Vision Care is seeking a Senior Brand Manager for the Astigmatism portfolio in Seoul. The role will lead the marketing strategy for ACUVUE’s clear lens portfolio, focusing on growth and market penetration.

Key responsibilities

• Develop and execute comprehensive marketing and commercial plans for consumers and eye‑care professionals.
• Manage annual marketing budgets, monitor spend, and ensure compliance with company objectives.
• Design integrated consumer communications, including digital, social, PR, and in‑store POSM.
• Lead in‑store activation strategies in partnership with cross‑functional teams.
• Oversee agency relationships and drive data‑driven marketing initiatives.
• Serve as point of contact for astigmatism‑related projects at regional and global levels.
• Coach and develop the Brand Manager for Multifocal & Beauty.

Required profile

• Bachelor’s degree or higher with 10‑15 years of brand marketing experience, preferably in FMCG, health‑functional food, or cosmetics.
• Strong knowledge of digital and brand marketing, media management, and data‑driven decision making.
• Fluent in English and Korean, both written and spoken.
• Analytical mindset with solid execution fundamentals.

Required skills

• Digital & brand marketing
• Media management
• Data‑driven marketing
• Analytical skills