Sr. Brand Manager - Astigmatism

About the role

Johnson & Johnson Vision Care is seeking a Senior Brand Manager for the Astigmatism portfolio in Korea. The role will lead marketing strategy and execution to grow the ACUVUE Clear portfolio, focusing on both consumers and eye‑care professionals.

Key responsibilities

• Develop and implement comprehensive marketing and commercial plans for consumers and eye‑care professionals.
• Manage annual marketing budget, oversee agency relationships, and ensure data‑driven marketing execution.
• Design integrated consumer communications, digital, social, PR and in‑store activation strategies.
• Lead and coach the Brand Manager for Multifocal & Beauty, fostering talent growth.

Required profile

• Bachelor’s degree or higher with 10‑15 years of brand marketing experience, preferably in FMCG, health‑functional food or cosmetics.
• Strong analytical and strategic planning skills, with a passion for competitive markets.
• Fluent in English and Korean, both written and spoken.

Required skills

• Digital and brand marketing expertise.
• Data‑driven marketing and CRM knowledge.
• Media management and integrated campaign execution.