Senior Product Manager – Influencer & Programmatic Ads

About the role

In this senior individual contributor role, you will lead the product strategy and roadmap for the Coupang Partners Influencer Program, defining how influencers discover products, create content, track performance, and optimize earnings.

Key responsibilities

• Design and scale influencer onboarding and activation flows.
• Develop content‑to‑commerce conversion experiences.
• Implement attribution, tracking, and performance measurement systems.
• Create monetization mechanics and incentive designs.
• Build AI‑powered tools for content creation, selection, and optimization.

Required profile

• 5–8+ years of product management experience in e‑commerce, ad tech, or creator platforms.
• Proven track record launching and scaling 0→1 customer‑facing digital products.
• Strong understanding of performance marketing, affiliate, or influencer ecosystems.
• Data‑driven mindset with experience in experimentation and metrics definition.
• Ability to collaborate deeply with technical teams on complex systems.
• Excellent communication and stakeholder management skills.
• Bachelor’s degree in Computer Science, Engineering, or equivalent experience.
• Business fluency in English and Korean.