Head of Marketing – Korea

About the role

Speak, the #1 English learning app in Korea, is looking for a Head of Marketing to own and scale the B2C marketing engine for its largest market. You will drive brand, growth, partnerships and creative initiatives while shaping a global playbook.

Key responsibilities

• Own Speak Korea's B2C marketing strategy end‑to‑end, setting audience, messaging and channel mix.
• Grow B2C ARR against the market plan while meeting blended LTV/CAC goals, owning the full funnel across app and web.
• Maintain and extend the #1 position in the Education category, targeting >50% top‑of‑mind awareness and building the mid‑funnel.
• Partner with Product to test new acquisition and monetization levers, including freemium variants, family and bundle offers.
• Create B2C & B2B synergy around demand generation and market fit.
• Build, coach and retain top‑tier talent across Brand, Growth, Partnerships, B2B and Marketing Design.
• Act as the bridge to San Francisco headquarters, translating Korea insights into global playbooks and vice‑versa.

Required profile

• 10+ years in integrated marketing focused on the Korean market, preferably in consumer tech or high‑growth startups.
• Proven full‑funnel marketing leadership spanning acquisition through retention.
• Balance between brand and performance management, using both qualitative and quantitative measures.
• Strong analytical and experimentation rigor, comfortable with LTV/CAC modeling and channel economics.
• Demonstrated experience building, coaching and managing marketers and designers of various levels.
• Comfort with ambiguity and a bias toward execution.
• Native fluency in Korean (language and market/culture).
• Business fluency in English for daily communication with the global team.
• Ability to travel as needed, most often to San Francisco HQ.