Director I, Category Growth & Demand Programs (Rocket Growth)

About the role

Coupang's Rocket Growth business helps small and medium suppliers use Coupang's fulfillment and delivery network to offer Rocket Delivery to millions of customers, and is one of the fastest-growing businesses at Coupang. As Head of Category Growth & Demand, you will lead the team that accelerates seller success and maximizes selection growth, building programmatic frameworks and a promotions and demand strategy for sellers.

Key responsibilities

• Build scalable, programmatic frameworks around pricing, conversion and visibility, turning data into growth playbooks and programs that help sellers sell more units.
• Create a high-impact promotions and demand strategy, turning Korea's largest demand engine into a calendar of campaigns and events that sellers can join and measure.
• Identify key growth drivers (pricing competitiveness, impression share, conversion rate, review generation) and partner with product teams to build automated constructs that sellers can opt into.
• Partner with sales to create a playbook for brands on Rocket Growth.
• Own the promotional charter, including the annual promotion calendar, participation criteria for different seller tiers, adoption, feedback loops and impact delivery.
• Pilot and scale new demand channels such as KOL marketing and collaborations to drive high-intent shoppers to Rocket Growth.
• Track promotion efficacy and program ROI, refine the Rocket Growth Playbook and sunset low-impact activities.
• Work closely with Product, Data Science, Growth Marketing, Merchandising and Category teams, and design feedback loops from Operations, Business and Suppliers to technology teams.

Required profile

• 12+ years of professional experience, including e-commerce or similar high-growth online settings in marketing, program management, product management or category management.
• Master's degree in business fields (Marketing, Operations) preferred.
• Proven track record managing full-funnel growth strategies, with expertise in performance marketing, CRM and user lifecycle optimization.
• Experience in technical program management in a high-growth, high-SKU environment, and ability to drive revenue and customer growth for billion-dollar businesses.
• Strong oral and written communication, able to influence cross-functional partners without authority and lead teams through ambiguity.
• Ability to drive 0-1 innovation in a large organization; experience with KOL ecosystems is a plus.

Required skills

• Analytical rigor: synthesizing complex datasets, SQL or advanced Excel highly preferred.
• Full-funnel growth, performance marketing, CRM and user lifecycle optimization.

The recruitment process involves an application review, a phone interview and an onsite or virtual onsite interview, followed by an offer. The position is full-time with a 12-week probation period, which may be skipped, shortened or extended.