Customer Marketing Specialist

About the role

Salesforce is seeking a Customer Marketing Specialist to join its Korea Marketing team. The role focuses on creating and optimizing customer success content and managing a recurring customer reference seminar series, with opportunities to work with AI tools.

Key responsibilities

• Coordinate end‑to‑end production of customer success content across formats such as case studies, videos, eBooks and presentation decks.
• Manage the creation of Customer Zero content, briefing external agencies and ensuring timely delivery.
• Plan and execute the recurring Customer RoundTable seminar series, handling invitations, speaker sourcing and hybrid event logistics.
• Track content performance across channels and use insights to refine strategy.
• Utilize approved AI tools (Agentforce, Slack AI) for research, drafting and analysis, sharing learnings with the team.

Required profile

• Experience contributing to marketing, content, communications or events, including internships or project work.
• Ability to coordinate multi‑format content projects and work with external agencies or vendors.
• Strong interview and event‑logistics coordination skills with multiple stakeholders.
• Korean fluency for customer interviews and content creation; English reading proficiency.
• Willingness to learn and apply AI tools; prior AI experience not required.

Required skills

• Salesforce platform knowledge.
• Slack AI capabilities.
• Familiarity with analytics tools such as GA4 or Tableau.