Consumer Marketing Manager

About the role

The Consumer Marketing Manager reports to the Personal Health Consumer Marketing Lead and is responsible for leading the category business in Seoul. The role drives data‑driven, consumer‑centric marketing strategies to achieve P&L targets while collaborating with global, regional and cross‑functional teams to deliver integrated marketing plans.

Key responsibilities

• Develop and execute short‑ and long‑term business objectives aligned with global direction, managing sales targets, budgets, profits and forecasting.
• Translate product roadmaps into concrete specifications, optimise the category portfolio and identify market dynamics and consumer insights.
• Conduct consumer research to generate insights that shape marketing strategies and communication plans.
• Design and implement integrated marketing communication programmes, working with creative, media and PR agencies.
• Coordinate with global Business Development and Product Management teams to align local launch plans and ensure effective internal communication across functions.

Required profile

• Bachelor’s degree or higher with at least 10 years of marketing experience, preferably in FMCG.
• Strong understanding of B2C business models, retail channels and consumer communication.
• Proven leadership, strategic thinking and stakeholder‑management abilities.
• Excellent written and verbal communication skills in both Korean and English.
• Experience with AI‑related technologies is a plus.