Brand Manager – Neuroscience
AbbVie · Seoul
Job description
About the role
The Brand Manager – Neuroscience will lead the marketing strategy for AbbVie’s neuroscience portfolio in South Korea. Reporting to the Head of Marketing, Specialty, the role is based in Seoul and is responsible for developing and executing multichannel campaigns that drive product objectives.
Key responsibilities
- Develop marketing objectives, strategies, advertising and promotion plans and ensure execution through multichannel engagement.
- Manage the product life‑cycle plan and market development activities.
- Lead the brand and in‑field team and collaborate with cross‑functional partners to achieve brand goals.
- Prepare annual sales volume, profit forecasts, pricing and expense budgets.
- Forecast product requirements, identify supply risks and create contingency plans.
- Analyse market trends and sales potential, issue monthly forecasts and propose action plans.
Required profile
- Bachelor’s degree or higher with at least three years of pharmaceutical marketing experience.
- Experience launching products and managing end‑to‑end portfolios is a strong plus.
- Fluency in English, both spoken and written.
- Strong business awareness, analytical and strategic thinking abilities.
- Proven ability to work cross‑functionally and deliver results.
- Excellent communication skills.
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AbbVie
Seoul