Senior Consumer Planner

About the role

Diageo's Marketing team in Korea is looking for a Senior Consumer Planner to lead the consumer planning and insights agenda for Korea. Reporting to the Category & Brand Director, Korea, the role combines consumer understanding, syndicated market data, strategic thinking and research leadership to shape portfolio choices, brand strategy, innovation and marketing effectiveness. It acts as a trusted business partner to Category Managers and cross-functional leaders and connects Korea with regional and global consumer planning, category and innovation agendas.

Key responsibilities

• Own the consumer planning agenda and annual learning plan for Korea, identifying growth opportunities across brands, categories, portfolio and innovation.
• Partner with the Category & Brand Director, Category Managers and cross-functional stakeholders to shape portfolio strategy, AOP, investment choices and growth priorities through consumer-led evidence.
• Lead end-to-end consumer learning, from brief and research design to agency management, synthesis and actionable recommendations.
• Turn consumer, shopper, commercial, industry and cultural insights into clear strategic choices and business implications.
• Own the market and industry performance view for Korea, turning syndicated data such as IWSR and NielsenIQ/NIQ into insights on category size, share, pricing, distribution, competitors and growth opportunities.
• Develop, pilot and embed strategic frameworks, learning tools and best practices, and partner on innovation and renovation, including local validation and post-launch learning.
• Support business planning, portfolio simplification and growth driver development with an evidence-based consumer perspective.
• Track trends, competitor moves and cultural shifts, and drive marketing effectiveness learning including brand health, campaign evaluation and performance diagnostics.
• Manage consumer planning budgets, research partners and data suppliers, and build consumer-centric capability across the Marketing team.

Required profile

• 12+ years of progressive experience in consumer planning, consumer insights, market research, strategic planning or related marketing strategy roles in FMCG, beverage, premium consumer goods, research agencies or strategy consulting.
• University degree required, preferably in business, marketing, psychology, sociology, statistics or a related field; MBA is a plus.
• Fluent in Korean and English.

Required skills

• Strong qualitative and quantitative research capability, with hands-on interpretation of syndicated market data, retail audits and panels such as IWSR and NielsenIQ/NIQ, and social and cultural data.
• Innovation and portfolio exposure, including concept development, product and pack learning, proposition testing and post-launch evaluation.
• Project leadership, agency management and budget discipline.