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6 years of experience

Skills

Art Direction Brand Identity Creative Strategy Digital Campaigns Motion Graphics Print & Packaging Design Marketing Communications Team Leadership Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe After Effects Adobe Premiere Pro Microsoft 365 Arabic (Native) English (Fluent)

Experience

Senior Graphic Designer / Art Director

TooDoo®

2022-01 -

Lead creative direction and develop more than 15 distinctive brand identities for clients across MENA, Africa and Europe. Manage end‑to‑end creative projects, from concept and design development to final execution, ensuring consistency and quality. Collaborate with multidisciplinary teams to deliver cohesive branding, digital campaigns and multimedia solutions. Produce visual identities, marketing materials, motion graphics and digital content aligned with client objectives.

Senior Graphic Designer / Marketing Specialist

Matensa™ Digital Wallet

2021-01 -

Developed and maintained a cohesive brand identity across digital platforms, marketing campaigns and print materials for a Lebanese fintech company. Led creative development of digital marketing campaigns promoting fintech solutions, digital payments and Visa card services, contributing to a 20 % increase in website conversions. Designed strategic presentations, pitch decks and marketing collateral to support partnerships and business development. Produced motion graphics and explainer videos that simplified financial services and communicated product features.

Graphic Designer

Fast Repay Home Loan

2021-01 - 2023-12

Created digital and print design assets supporting marketing campaigns and brand communications for an Australian mortgage repayment provider. Developed comprehensive brand guidelines to ensure visual consistency across all communication channels. Collaborated with cross‑functional teams to deliver creative solutions aligned with business objectives, enhancing brand perception and customer engagement.

Graphic Designer - Coordinator

MoonMarc

2020-01 - 2021-12

Designed branding and visual assets for a Saudi creative agency specializing in branding, marketing and digital design. Coordinated design projects from concept through production, ensuring timely delivery and adherence to client specifications. Worked closely with senior designers and account managers to align creative output with strategic marketing goals.

Languages

Arabic

native

English

fluent

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